“The brand and business that I had just didn’t fit me anymore. I had evolved and outgrown it…and needed to rebrand my business and myself. Two things that drew me to Sabine the most: One, seeing her work and realizing that its different…unique, different and personal to me. I knew that she got me on a deeper level than ‘I’m-going-to-find-some-clip-art-that-works-in-your-banner-kind-of-thing.’
Working together was a fascinating process! We got in touch with who I am, what I’m all about on a really deep level, what’s my legacy for the world, and how I want to give that to everybody. It was very helpful to get that foundation established and for my branding person to be part of that, because then I knew we were working of the same platform.
It was really such an amazing and connected and eye-opening experience to then going to develop my brand. From coming up with a name that we knew would really embody what I’m all about, and then coming up with the visual aspects of what it included. Sabine helped with everything from reviewing fonts, to choosing pictures and colors.
She knows how “everything” falls in with the bigger brand and even into the detail of how the site got set-up and the copy was done. I cannot even tell you the hours she poured into it just to make sure it was right, not just done. She went the extra mile and never gave up on me.”